Title: Framing Sexual and Reproductive Health

Topics: Sex, contraception, menopause, sexually transmitted diseases (STIs), abortion, contraception, sexual pleasure, women’s health.

Published: 2025

Partners: Women’s Health Services Network

This message guide will help you create communications that encourage more open, respectful conversations about sexual and reproductive health (SRH).

The guide was developed for health promotion practitioners and communications staff working in gender equity or women's health settings seeking to shift public understanding and comfort with sexual and reproductive health topics at the community level.

It is also useful for broader health departments and services working at local, state and national levels. The guide was developed following extensive nationwide research including an analysis of public discourse, online message testing (dial testing) and focus groups.

The guide includes templates and suggestions for how organisations can further test messaging for key target audiences of interest.