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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-16</lastmod>
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      <image:title>Training - Public workshops</image:title>
      <image:caption>Want to understand the fundamentals of values or frames, or dig a little deeper and get practical? Attending a Common Cause workshop or masterclass is a great way to deepen your understanding, develop new skills and make new connections.</image:caption>
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      <image:title>Training</image:title>
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      <image:title>Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Training - Custom workshops</image:title>
      <image:caption>If you’d like a more tailored training session, or you want your whole team to be skilled up, then our custom workshops may suit you best. We offer tailored workshops delivered either online or in-person for social and environmentally focused organisations and their partners. We also offer organisations and coalitions many forms of support to implement the Common Cause approach, including visioning and strategic planning, staff mentorship programs, and message development workshops. Please contact us to explore what might work for you.</image:caption>
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    <lastmod>2026-04-02</lastmod>
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      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/af4ada72-b6dd-4b4e-b344-c5623e97594c/FARE+3.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1ebe8a10-a8e2-40f2-af38-32cc4edc763c/NADA+Logo.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/03bfd5f0-2eeb-4547-842e-11d325d65351/Predator+Free+png+web+vector.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/71b4cb27-bd05-4b48-ac80-b941c236c06d/WHISE_LogoLR_S.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c3bcc1ac-4e95-4881-b28d-3e5da05afe72/Australian-Progress-Colour.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/bd348da4-f91c-4b00-ae0f-e2781b8ff0bd/AHPA+Logo.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/8263c76e-ac89-47c0-8d4a-a5222e8c792a/WHE+Full+Colour+Logo.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1e21e7e0-d070-47e8-8d3a-1423e9dc33cf/FP_Logo_1_Pink_Web_FA.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/f52cfad1-f4cd-48a6-a79f-bb642dd3acca/MHA_Logo_RGB_Stacked_Colour.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/872b64cf-7b70-429d-bfb9-ff2efa399603/unsplash-image-2uTjeMfeVEU.jpg</image:loc>
      <image:title>About - what we do</image:title>
      <image:caption>Our mission is to shift cultural values to create a more equitable, sustainable and democratic society. We help social and environmental organisations change systems at the core by strengthening the intrinsic values that underpin our care for one another and our planet. Our approach is based on decades of research from the fields of social psychology and cognitive linguistics and borrows heavily from the work of Common Cause Foundation in the UK. In Australia, we are recognised as leaders in values-based messaging. Our work includes conducting research, developing practical resources and running training programs across a range of sectors. We also provide strategic consulting services to help organisations embed values across all aspects of their work.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/e6c66baf-3ec6-4dd4-b610-7fece67ccca8/eleanor+headshot.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/9b26ccf0-ec85-44df-83ad-2dae0d525c92/Screen+Shot+2022-05-07+at+1.12.14+pm.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/837d04f6-dfc2-4375-b0ca-0fd9a804ad75/Gemma+Pitcher+bio+photo+2025.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/3f0ffba4-f91d-4740-b02b-1a394580fd3a/Kate-May-Ditchburn-WEB-007+-+Square.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/e33eaaeb-d1dd-4bf0-b758-01d449f4469c/Screenshot+2025-08-12+at+2.41.59%E2%80%AFpm.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/438581ca-f72b-4c6c-afda-99aaecdfaf89/IMG_2567.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/a6db55b3-7b12-427e-a526-5f5c32768694/tree-branch-sculpture.jpg</image:loc>
      <image:title>Support - Research &amp; support</image:title>
      <image:caption>Common Cause Australia provides everything from in-depth message testing to custom training programs, conference keynotes, and creative services. Our focus groups, public discourse analysis and dial testing help you discover the most persuasive values-based messaging to motivate your audience. Our message guides, training programs and consulting services help you put the research insights into practice. And our presentations, webinars and keynotes help to bring your allies and stakeholders on board. Our creative team can help you craft copy and come up with ideas that both cut through with your audiences and stay true to helpful values and frames. Whatever you need to use values and frames to motivate change, we’ve got you covered.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1676348865155-F6UCI1TB18XZBMXCPOZ0/unsplash-image-L_eYVCE5F5Y.jpg</image:loc>
      <image:title>Support - CONSULTING</image:title>
      <image:caption>We provide tailored support for organisations to create deep and durable change through values-based team alignment, strategy development, community engagement and communications.  If you know values matter, but don’t know where to start, get in touch and we’ll show you how.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/93d2bce1-4df6-4f50-b763-abdf9a4a582b/10.+Butterfly+Bay.JPG</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/44f73bff-f31f-4bac-a93b-88790665de14/Mark+presenting+.jpeg</image:loc>
      <image:title>Support - PRESENTATIONS AND KEYNOTES</image:title>
      <image:caption>Our keynotes and presentations are a great way of introducing broad audiences to the power of values and frames in motivating change. We regularly share our research and insights at national conferences, webinars, network meetings and in-house events across Australia.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/5ca55dfa-3a0f-436c-9592-c8c8ff4ce042/A00A9882+Mural+crop.jpg</image:loc>
      <image:title>Support - COMMON CAUSE CREATIVE</image:title>
      <image:caption>CCC is the creative communications arm of our messaging activities. We help our partners develop their values-based, evidence-led messages into compelling and effective communications. We can offer: Writing coaching - working directly with you as you learn how to turn your messages into compelling copywriting for your campaigns and collateral. The skills you build during coaching sessions will set you up for creating engaging communications in the future. Feedback and editing - when you’ve got your messages as far as you can get them, let us help you finesse them based on our years of experience, research and real-world testing. Creative ideation - looking for your next TVC, social media video or ad campaign? Let us pitch you concepts that will stay true to the values and frames that work, while engaging your audience with creative flair and originality. We also work with freelance designers, animators, videographers and producers who can bring the winning idea all the way to realisation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/resources-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1649047525945-HYYQUKOL0O0K173NRCWN/unsplash-image-blUtZ6lK5OE.jpg</image:loc>
      <image:title>Resources old page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1649046913906-0JN7XN5A5D5M1AUN9JXM/unsplash-image-npxXWgQ33ZQ.jpg</image:loc>
      <image:title>Resources old page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.commoncause.com.au/resources</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
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  </url>
  <url>
    <loc>https://www.commoncause.com.au/resourceslocke</loc>
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    <priority>0.75</priority>
    <lastmod>2025-03-31</lastmod>
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      <image:title>Resources locked</image:title>
      <image:caption>The cover of a report saying 'Framing Masculinity', with a graphic of a blue human head made up of a word cloud.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/2ed437be-164e-4175-917a-7c2cdedbb7bd/01-report.png</image:loc>
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      <image:caption>The cover of a report called 'Passing the Message Stick', with a brown Aboriginal design across the top.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1649312180105-COYDNJIL889GV7JPNZJ3/framing+age.png</image:loc>
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      <image:caption>The cover of a report called 'Framing Age Message Guide'. There's a photo of a smiling Asian man in his seventies.</image:caption>
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      <image:caption>The cover of a report called 'Framing Walking and Bike Riding'. There's a graphic of a person walking through a circle, made up of a word cloud.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1649126113760-POACU2IPQWI87EAP5HOZ/perceptions+matter+cover.png</image:loc>
      <image:title>Resources locked</image:title>
      <image:caption>The cover of a report called 'Perceptions Matter'. It has a black and white image of people protesting at a rally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/930f4b30-69f9-40b5-9982-a06a4efa24e8/Gender+equality.jpg</image:loc>
      <image:title>Resources locked</image:title>
      <image:caption>The cover of a report called 'Framing Gender Equality'. It has a graphic of a pie with slices, made up of a word cloud.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1649126361184-P15VEZBPJDB9CI7O2SXP/common+cause+handbook+cover.png</image:loc>
      <image:title>Resources locked</image:title>
      <image:caption>The cover of a report called 'The Common Cause Handbook.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/911ee017-fec2-4884-860a-9b3c8ac0a55f/Sunset+Handstand.JPG</image:loc>
      <image:title>Resources locked - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/communications-masterclass</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1657586864335-GEUNTWNDNDSVVJVV29Y6/Screen+Shot+2022-07-12+at+10.47.10+am.png</image:loc>
      <image:title>Communications Masterclass - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-03</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nailed-it-we-wont-rest-in-peace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/why-most-people-are-persuadable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/90b38a9d-6fda-4345-90a3-6ebbb96598b4/IMG_0697.jpeg</image:loc>
      <image:title>News - Why most people are persuadable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/2f217165-6006-4386-b224-c324e4aedefe/IMG_0604.jpeg</image:loc>
      <image:title>News - Why most people are persuadable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/06a75c2c-c255-49d3-aece-638c2290db56/IMG_0603.jpeg</image:loc>
      <image:title>News - Why most people are persuadable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nina-carr-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/a9682c0d-4d6e-442a-ab97-27369471d53b/IMG_0599.jpeg</image:loc>
      <image:title>News - Case Study: Nina Carr, Disability Advocate - Today, Nina is an active advocate and change-maker, collaborating with a state government health department, research institutions, and policy committees to reimagine inclusion. She says her path into this work was accelerated by Common Cause training, which gave her both the framework and confidence to lead change.</image:title>
      <image:caption>“Before the training, I had ideas but no direction. I didn’t know how to move forward or communicate what I wanted to say. Everything changed after that – it gave me the power and confidence to be clear,” says Nina.  Nina first encountered Common Cause through our work on the By Us, For Us disability messaging guide and quickly recognised something vital in the approach.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nailed-it-media-interview-on-junk-food-ad-bans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/fe1a2fbe-f268-493e-96a2-97a3540dd946/ABC+thumbnail.jpg</image:loc>
      <image:title>News - Nailed it! media interview on junk food ad bans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/storytelling-for-built-environments</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1765319486452-XTF2U8EKHEXC8ET93V32/IMG_0476.jpeg</image:loc>
      <image:title>News - Storytelling for built environments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nailed-it-homecomings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/valuesinthecorridorsofpower</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/8855aaa3-d1a8-4384-9020-19abea03bad7/unsplash-image-hcBEI_MVa48.jpg</image:loc>
      <image:title>News - values in the corridors of power - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nailed-it-mothers-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/ethical-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/b1e19915-c974-4107-9653-44d3fb00975f/sara-canonici-tz81BKv1k90-unsplash.jpg</image:loc>
      <image:title>News - Ethical storytelling: Power, consent and dignity in practice - Make it stand out</image:title>
      <image:caption>Photo: Sara Canonici for Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nailed-it-netball</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/the-problem-with-economic-burden-framing-in-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/78eb625d-08be-4b97-9863-d42710650e57/Screenshot+2025-08-25+at+4.58.23%E2%80%AFpm.png</image:loc>
      <image:title>News - The problem with economic burden framing in health - Make it stand out</image:title>
      <image:caption>Story Published by the ABC on 15 August: https://www.abc.net.au/news/2025-08-05/migraines-more-common-in-women-health-survey/105609138</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/b4dddd98-d613-4347-9c45-618ffd472270/Screenshot+2025-08-25+at+5.01.43%E2%80%AFpm.png</image:loc>
      <image:title>News - The problem with economic burden framing in health - Make it stand out</image:title>
      <image:caption>Story Published by the ABC on 15 August: https://www.abc.net.au/news/2025-08-15/disease-chronic-health-conditions-work-productivity-economic/105646278</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nailed-it-ring-your-rellos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nailed-it-the-palau</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/time-to-be-bold</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/fa18dd21-7d38-4bc7-a692-8bcfc8191020/IMG_0343.jpg</image:loc>
      <image:title>News - Time to be bold - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c6d2111c-9f6d-4abc-b24e-8b29ab88190a/IMG_0344.jpeg</image:loc>
      <image:title>News - Time to be bold - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1b3486d3-f287-4e60-aafb-f5d69d475adb/IMG_0346.jpeg</image:loc>
      <image:title>News - Time to be bold - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nailed-it-all-that-we-share</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-30</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/pluralistic-ignorance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1747022208168-WKY4LNH1VMXW5ABHM0LN/unsplash-image-8UG90AYPDW4.jpg</image:loc>
      <image:title>News - Humans are kinder than you think - Lord of the Flies was wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nailed-it-a-new-beginning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-30</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/stop-meeting-people-where-they-are-at</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/dce77f9f-f1a6-4789-a18a-68141d0fe83b/unsplash-image-C7B-ExXpOIE.jpg</image:loc>
      <image:title>News - Stop meeting people where they’re at. Take them to a better place. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/fa27a58b-8009-426f-acb3-c335d8723c1b/unsplash-image-duTm7WvwN0U.jpg</image:loc>
      <image:title>News - Stop meeting people where they’re at. Take them to a better place. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/ee25baea-dc48-4770-ac04-705f8f59dde4/IMG_0234.jpg</image:loc>
      <image:title>News - Stop meeting people where they’re at. Take them to a better place. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/nailed-it-community-stands-up-to-an-alcohol-megastore</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/cf4eece4-23ed-4d76-9bc0-5c642933ebf8/dan+murphys.jpg</image:loc>
      <image:title>News - nailed it! community stands up to an alcohol megastore - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/how-do-we-defeat-the-far-right-this-election</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/cognitive-bias-how-to-work-with-not-against-human-psychology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/36697b10-ca42-4d1a-a6f1-5a4282e45891/unsplash-image-wcv_MlJtRYA.jpg</image:loc>
      <image:title>News - Cognitive bias: how to work with (not against) human psychology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1741315389028-L3OL3IWXXGMFCQEN5PB5/unsplash-image-SFq3STsAKgc.jpg</image:loc>
      <image:title>News - Cognitive bias: how to work with (not against) human psychology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1741315570316-TND7GPGS2GJY3LYABCPA/unsplash-image-xklFhsIvcnA.jpg</image:loc>
      <image:title>News - Cognitive bias: how to work with (not against) human psychology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1741316054353-7TSUQDCDKYU7KEC6WWY4/unsplash-image--DGfm-1JJ-k.jpg</image:loc>
      <image:title>News - Cognitive bias: how to work with (not against) human psychology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1741316267178-Y0HGEXMS545T7AX0W4T7/unsplash-image-cSsvUtTVr0Q.jpg</image:loc>
      <image:title>News - Cognitive bias: how to work with (not against) human psychology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/736182e4-a487-4f15-8995-85dadbec799c/IMG_0168.jpeg</image:loc>
      <image:title>News - Cognitive bias: how to work with (not against) human psychology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1741316656122-C30VB671CWSK6GAON97V/unsplash-image-B3W2eRKFPxA.jpg</image:loc>
      <image:title>News - Cognitive bias: how to work with (not against) human psychology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/case-study-how-to-talk-to-parents-about-underage-alcohol-supply</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/8a4c21c7-6b69-4215-bf0a-f23504c829b9/IMG_0130.jpeg</image:loc>
      <image:title>News - Case Study: How to talk to parents about underage alcohol supply - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/webinar-framing-homes-and-housing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/6ef43e06-b6d3-47cd-b280-262ac7f04c8a/IMG_0126.jpeg</image:loc>
      <image:title>News - Webinar: Framing housing and Homelessness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/new-vaping-messaging-guide-available-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/4d73774c-348a-41f4-a542-4fbb0224995d/unsplash-image-AZMmUy2qL6A.jpg</image:loc>
      <image:title>News - New Vaping Messaging Guide available - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/mythbusting-pitfalls-and-how-to-avoid-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1695799311654-XUM27B3FAW96RM1TQT0I/image-asset.jpeg</image:loc>
      <image:title>News - Mythbusting pitfalls and how to avoid them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/80039ccd-2c5e-425d-a7c9-67d79e100b51/Picture+2.jpg</image:loc>
      <image:title>News - Mythbusting pitfalls and how to avoid them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/473520a1-31ef-4565-8acd-2beb6497b7c5/Picture+1.jpg</image:loc>
      <image:title>News - Mythbusting pitfalls and how to avoid them - Make it stand out</image:title>
      <image:caption>Image: Charlie Neibergall/AP</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/1iendb6zrxmrpbbf1lck3egwcj5vgy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1e91873f-cecd-45a3-b632-16c1bc95dff6/IMG_0614.jpeg</image:loc>
      <image:title>News - Let’s listen: referendum resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/e808cbd9-9600-4496-8c5d-86a2535655bc/IMG_0616.PNG</image:loc>
      <image:title>News - Let’s listen: referendum resources</image:title>
      <image:caption>Passing The Message Stick is led by a Steering Group of Dr Jackie Huggins AM, Larissa Baldwin-Roberts (GetUp) and Millie Telford and Kirsty Albion (Australian Progress). Common Cause Australia led the language analysis and contributed to the focus groups and dial test survey run by research partners Qdos.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/using-values-based-messaging-to-improve-animal-welfare-in-aotearoa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/2d1017ae-e38e-424f-b5c0-2f52e44b8c1e/Screenshot+2023-08-15+at+9.51.11+am.png</image:loc>
      <image:title>News - Case Study: animal Welfare in Aotearoa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/persuading-leaders-to-create-healthy-food-environments</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/84380470-16e4-4566-a11f-16e864fd0e6e/IMG_0603.jpeg</image:loc>
      <image:title>News - KEYNOTE: INFLUENCING LEADERS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/managers-are-people-too</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/011b91b5-9ee0-47e1-9d58-1090357aa600/Managers+are+people+too.png</image:loc>
      <image:title>News - Managers are people too - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/80cc395a-a816-493f-8091-7518373d449b/1D185EFE-C3A6-48F4-A187-F12B2DB4FB51.jpeg</image:loc>
      <image:title>News - Managers are people too - Healthy Workplaces</image:title>
      <image:caption>This guide contains evidence-based recommendations for messages that motivate workplace leaders to create healthy workplaces.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/dont-freak-out-but-your-doctor-is-irrational</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1668395494635-V3LG6F3U4GE2QD7VO2NB/unsplash-image-hIgeoQjS_iE.jpg</image:loc>
      <image:title>News - Don’t freak out, but your doctor is irrational* - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/b5e9ac36-2b6b-4234-afae-6b56f68fe9d1/Framing%2BCessation%2BCare.jpg</image:loc>
      <image:title>News - Don’t freak out, but your doctor is irrational* - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/the-story-of-cats-dogs-and-wildlife</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/9ef1e3db-9d81-4e53-a62a-c4ba5eab65bf/Picture+1.png</image:loc>
      <image:title>News - The story of cats, dogs and wildlife - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/e6813e24-560a-4427-887c-abfb30a801e3/Pic+2.jpg</image:loc>
      <image:title>News - The story of cats, dogs and wildlife - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/0f7feb5e-06f1-4ad1-b62b-d6871fba7d8d/Cat+climing+cattery.png</image:loc>
      <image:title>News - The story of cats, dogs and wildlife - Make it stand out</image:title>
      <image:caption>Image credit: The Cat Carpenter</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/framing-a-voice-to-parliament</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1655687963937-BQMUNPGUG3M4LT3XGSFQ/Screen%2BShot%2B2022-06-20%2Bat%2B11.14.40%2Bam.jpg</image:loc>
      <image:title>News - Framing a Voice to Parliament - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/00e91d91-2bd5-45ac-851e-c53124f59910/Message+Stick+example.png</image:loc>
      <image:title>News - Framing a Voice to Parliament</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/framing-age</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1649312180105-COYDNJIL889GV7JPNZJ3/framing+age.png</image:loc>
      <image:title>News - LAUNCH OF FRAMING AGE MESSAGE GUIDE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/covid-vaccination-messaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/passing-the-message-stick</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1649134534047-TL5K9U3P6ZY87T47LFC6/passing+the+message+stick.jpeg</image:loc>
      <image:title>News - FIRST NATIONS MESSAGE GUIDE: PASSING THE MESSAGE STICK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/walking-bike-riding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/launch-of-framing-gender-equality-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/930f4b30-69f9-40b5-9982-a06a4efa24e8/Gender+equality.jpg</image:loc>
      <image:title>News - LAUNCH OF FRAMING GENDER EQUALITY GUIDE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/launch-of-framing-masculinity-message-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1649544597335-RI1KBMRHANRP70HHVCS3/Screen+Shot+2022-03-17+at+4.40.30+pm.png</image:loc>
      <image:title>News - LAUNCH OF FRAMING MASCULINITY MESSAGE GUIDE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/framing-bushfires-and-climate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/ed309f41-e547-47d3-93df-185aa076ec0f/better-world-climate-change-hoax.jpeg</image:loc>
      <image:title>News - framing bushfires and climate change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/progress-2019-highlights-and-actions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/4cf9f2d0-fe03-4419-a966-37a7a3c1fbfa/progress2019-larissa-baldwin_1_orig.png</image:loc>
      <image:title>News - PROGRESS 2019 HIGHLIGHTS - AND ACTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/young-climate-leader-awarded-inaugural-adam-majcher-legacy-fellowship</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/01551a26-3b43-495c-b7f4-55b1b7ca568b/crw-hr294-1024x683.jpeg</image:loc>
      <image:title>News - INAUGURAL ADAM MAJCHER LEGACY FELLOWSHIP awarded - Make it stand out</image:title>
      <image:caption>Melissa Yoon, 24, with Al Gore, Climateworks CEO Anna Skarbek and the Climate Reality Project Australian team, Don Henry and Linh Do.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/making-sense-of-the-election-whats-next</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/fec24a40-1d5c-4955-8d3c-cbba532bc162/iu_orig.png</image:loc>
      <image:title>News - MAKING SENSE OF THE 2019 ELECTION + WHAT'S NEXT? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/57e1f570-c1a7-4064-b6f0-902c8358e657/fair-go-aus-alp_orig.png</image:loc>
      <image:title>News - MAKING SENSE OF THE 2019 ELECTION + WHAT'S NEXT? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/category/Nailed+It%21</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/tag/negation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/tag/Alcohol+and+drugs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/tag/framing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/tag/Trans+Justice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/tag/Gender+Equity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/tag/mythbusting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/news/tag/First+Nations+justice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/59de9f5a-6763-448a-bfbb-fc2348d68c8c/IMG_0580.jpeg</image:loc>
      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/framing-health-training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1657607750149-BG1U61U0J3IY53CENSUV/Screen+Shot+2022-07-12+at+4.35.19+pm.png</image:loc>
      <image:title>Framing Health Training - Make it stand out</image:title>
      <image:caption>We recommend reading the Healthy Persuasion message guide in preparation for this workshop. The guide can be accessed via the VicHealth website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/framing-gender-equality</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Framing Gender Equality</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Framing Gender Equality</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Framing Gender Equality</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Framing Gender Equality</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/657d2633-2840-4d7b-bfc1-c79d6b55ba7c/Framing+masculinity.png</image:loc>
      <image:title>Framing Gender Equality</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
      <image:title>Framing Gender Equality</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1652676700934-RY1BAMO8M5D3A08Y9R9G/Screen+Shot+2022-05-16+at+2.51.21+pm.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/healthy-persuasion-message-guide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Healthy Persuasion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Healthy Persuasion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Healthy Persuasion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Healthy Persuasion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
      <image:title>Healthy Persuasion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1660274206454-TDGFZFL87SI5YHYIUHL8/Healthy+Workplaces.jpg</image:loc>
      <image:title>Healthy Persuasion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/a9164d1f-fc00-403e-af95-c3d756a1ad90/Screen%2BShot%2B2022-05-16%2Bat%2B2.47.18%2Bpm.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/framing-masculinity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/a9164d1f-fc00-403e-af95-c3d756a1ad90/Screen%2BShot%2B2022-05-16%2Bat%2B2.47.18%2Bpm.png</image:loc>
      <image:title>Framing Masculinity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Framing Masculinity</image:title>
    </image:image>
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      <image:title>Passing the Message Stick</image:title>
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      <image:title>Passing the Message Stick</image:title>
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    <image:image>
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      <image:title>Passing the Message Stick</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1660274206454-TDGFZFL87SI5YHYIUHL8/Healthy+Workplaces.jpg</image:loc>
      <image:title>Passing the Message Stick</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
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      <image:title>Framing Age Message Guide</image:title>
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      <image:title>Framing Age Message Guide</image:title>
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      <image:title>Framing Age Message Guide</image:title>
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    <image:image>
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    <image:image>
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    <priority>0.75</priority>
    <lastmod>2026-03-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Disability Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Disability Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Disability Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Disability Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
      <image:title>Disability Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1660274206454-TDGFZFL87SI5YHYIUHL8/Healthy+Workplaces.jpg</image:loc>
      <image:title>Disability Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/42c7191d-9677-4674-a4b8-32a7b81a1fc9/IMG_0839.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/freecop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-20</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/parental-supply-alcohol</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Parental Supply of Alcohol Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Parental Supply of Alcohol Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Parental Supply of Alcohol Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Parental Supply of Alcohol Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
      <image:title>Parental Supply of Alcohol Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1660274206454-TDGFZFL87SI5YHYIUHL8/Healthy+Workplaces.jpg</image:loc>
      <image:title>Parental Supply of Alcohol Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/e7bf5c1e-075b-4a8f-9613-38b5f4ce203b/Image.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/vaping-message-guide-2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Vaping Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Vaping Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Vaping Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Vaping Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
      <image:title>Vaping Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1660274206454-TDGFZFL87SI5YHYIUHL8/Healthy+Workplaces.jpg</image:loc>
      <image:title>Vaping Messaging Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/4b74ef2d-9bdf-4ab1-a272-5b62113101f7/Image.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/false-information-training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/0a637595-ec09-47a9-9306-a6cc3880a7c4/WorkshopLogo-col2+%281%29.jpg</image:loc>
      <image:title>False Information Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/social-housing-guide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Social Housing Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Social Housing Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Social Housing Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Social Housing Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
      <image:title>Social Housing Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1660274206454-TDGFZFL87SI5YHYIUHL8/Healthy+Workplaces.jpg</image:loc>
      <image:title>Social Housing Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/a5eb91ed-4a12-4be0-aaf4-8fd1d9e5cf0a/Social+Housing+image.jpeg</image:loc>
    </image:image>
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    <loc>https://www.commoncause.com.au/healthier-partnerships-in-sport-message-guide</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Healthier Partnerships in Sport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Healthier Partnerships in Sport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Healthier Partnerships in Sport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Healthier Partnerships in Sport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
      <image:title>Healthier Partnerships in Sport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1660274206454-TDGFZFL87SI5YHYIUHL8/Healthy+Workplaces.jpg</image:loc>
      <image:title>Healthier Partnerships in Sport</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/380a4b89-c5a6-439c-aa55-960e1722beec/Image.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/framing-homelessness</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Framing Homelessness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Framing Homelessness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Framing Homelessness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Framing Homelessness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
      <image:title>Framing Homelessness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1660274206454-TDGFZFL87SI5YHYIUHL8/Healthy+Workplaces.jpg</image:loc>
      <image:title>Framing Homelessness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/f0702c51-c051-41de-a16b-aafb3d4360f4/IMG_0173.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/safer-speeds-communications-toolkit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Safer Speeds Communications Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Safer Speeds Communications Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Safer Speeds Communications Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Safer Speeds Communications Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
      <image:title>Safer Speeds Communications Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1660274206454-TDGFZFL87SI5YHYIUHL8/Healthy+Workplaces.jpg</image:loc>
      <image:title>Safer Speeds Communications Toolkit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/4f814035-239e-4ca6-a8a4-3be9e34b507f/IMG_0178.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/masterclass-eoi-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-04</lastmod>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/active-spaces-messaging-tips</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Active Spaces: messaging tips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Active Spaces: messaging tips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Active Spaces: messaging tips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Active Spaces: messaging tips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
      <image:title>Active Spaces: messaging tips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/1660274206454-TDGFZFL87SI5YHYIUHL8/Healthy+Workplaces.jpg</image:loc>
      <image:title>Active Spaces: messaging tips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/e72bad37-02c9-4c6d-a96a-7e4d85931aa1/IMG_0246.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/conversations-training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/9e8837df-0fc5-4e35-a489-020f79e14cbf/IMG_3378.JPG</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.commoncause.com.au/sexual-and-reproductive-health</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/05a3680f-2646-4dc3-925f-83121a982505/Passing+the+message+stick.png</image:loc>
      <image:title>Framing Sexual and Reproductive Health Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/c0f35adb-753a-4fef-9fb6-7883d1d1cc9e/Framing%2BCessation%2BCare.jpeg</image:loc>
      <image:title>Framing Sexual and Reproductive Health Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/35753e19-f513-4d68-b787-5f316a98be5d/Framing+Alcohol.jpeg</image:loc>
      <image:title>Framing Sexual and Reproductive Health Message Guide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/75680b4f-ff31-4e5f-8554-9632cadc395a/Framing+Age.png</image:loc>
      <image:title>Framing Sexual and Reproductive Health Message Guide</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/622feda0bf4f7d3815edc83c/08dfb4f6-bc6d-4efd-9933-f0ecd81295ea/Framing+walking+and+bike+riding.png</image:loc>
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