NAILED IT: NURTURE HUMAN NATURE

The issue:‍ Policymaking

This example comes from: Doughnut Economics Action Lab

Strategic context: Doughnut Economics proposes an economic mindset that's fit for our times. The starting point of Doughnut Economics is to change the goal from endless GDP growth to thriving.

The values it’s priming are:‍ ‍UNIVERSALISM (Unity with nature, Equality, Social Justice)

What we love about it: It’s a great explainer video for the paradigm shift that lies at the heart of the values-based approach. It takes the audience past the current ‘homo economicus’ worldview and shows how policymakers can adjust for the 21st century to put caring for people and planet at the core of their decision making. It’s a nerdy one, but if you are looking for a way to explain your bigger picture vision in a nutshell - particularly to policymakers at any level of government - it’s a great example.

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