NEWS
NAILED IT! ‘A NEW BEGINNING’
Welcome to Nailed It!, a regular blog series focussing on examples of excellence in values-based messaging. Each blog post will focus on one of the main categories of helpful values – Universalism, Benevolence and Self-Direction. We love this example from the UK.
nailed it! community stands up to an alcohol megastore
In 2016 Woolworths, the largest food and beverage retailer in Australia, proposed to build a Dan Murphy’s alcohol megastore in Darwin, near three dry Aboriginal communities. The community pushed back - and won.